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Tips on Improving Your Membership Site

Posted on | June 20, 2009 | Comments Off

Improving and continually improving your membership website is what will keep it dynamic and making a steady and reliable income. It is a law of nature (and the Web) that everything either grows or dies. Constant improvement of your membership website will insure it grows and lives.

The content of your membership website needs to always be kept current with relevant and useful information. Keep your eyes open and all of your feelers out for information that your subscribers will find interesting and helpful. If you have always relied on only print information up to this point, try adding some audio or video. Many people today prefer to hear or see information rather than just to read information. Setting up audio or video feeds to your website isn’t very difficult and can make a huge difference in the traffic and membership.

Each e-zine or newsletter should be filled with vital and timely information so that your subscribers eagerly await the next issue. Spend as much time and energy as you need to insure that your communication isn’t just deleted when it hits the in-box.

Use your autoresponder to your greatest advantage. You already use it to send out emails and ezines and newsletters. Now use it to send out vital NEWS FLASHES. Make the autoresponder get the attention of your subscribers with quality information and attention grabbing subject lines.

If you don’t already have a blog, forum or message board on your membership website, then set one up as soon as possible. Members like to have input and you will benefit greatly from constructive member input, as user generated content is well received and fresh. You can ask them what they would like to see on the website and then act on suggestions that are viable.

Invite a guest guru in the field of your site’s niche to participate in an online chat discussion. Set a specific starting and stopping time and be sure to outline the discussion topics.

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